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What do Investors look for before plowing their money into a Startup?

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  If you are a startup owner, embarking on this journey can certainly be an expensive errand. Few entrepreneurs have the requisite cash in hand to help their businesses reach the highest state of efflorescence. For others, including you, the option of getting in touch with lenders is always there. You may also take the elite services of investors, which is why it is paramount to comprehend what exactly investors look for before investing in a prospect. Albeit they hunt for one of the best startup companies to invest in , how they choose is something to understand. Fundamentally, there is a huge difference between a lender and an investor. While lender gives you money that needs to be repaid with interest, an investor gives you money in exchange for ownership of part of your business.  Also, the most pivotal part: investors plow the money with the intent to make their money grow rather than achieve anything else. So, if you can persuade them that your business will make money, then you